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March 23, 2020

Jack Daniel's signs on as official sponsor for Boston Calling Music Festival

Participating in this sponsorship deal:

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About Sponsor:

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.

About Property:

Boston Calling Music Festival is a three-day, multi-stage, outdoor festival featuring the biggest and best acts in live music, comedy, and visual arts. It is held at Harvard’s Athletic Complex in Allston, MA annually on Memorial Day weekend.

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