Jack Daniel's signs on as official sponsor for Firefly Music Festival
Participating in this sponsorship deal:
About Sponsor:
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.
About Property:
Firefly Music Festival is a music festival produced by Red Frog Events, that was first held on July 20–22, 2012, in Dover, Delaware. The festival takes place in The Woodlands of Dover International Speedway, an 87-acre festival ground, over the span of three days.