Jack Daniel's signs on as official sponsor for Rocklahoma
Participating in this sponsorship deal:
About Sponsor:
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.
About Property:
Rocklahoma is an annual 3-day hard rock music festival with camping held in Pryor, Oklahoma. The festival features 4 official stages, as well as many unofficial campground parties and performing acts and onsite vendors. It is currently billed as one of the many festivals that make up AEG Entertainment's World's Loudest Month concert series. There were an estimated 100,000 people at the first annual Rocklahoma held in 2007. The Third Annual Rocklahoma had over seventy bands on four stages, including favorites from previous Rocklahoma festivals, Beautiful Creatures, LA Guns featuring Tracii Guns, Bang Tango, Lillian Axe, Gypsy Pistoleros and Faster Pussycat. Included on the side stages are bands from all over Europe. Playboy and Rolling Stone in 2008 called Rocklahoma one of the top festivals that should not be missed. Coffee table books for Rocklahoma 2007, 2008, 2009 and 2010 have been published and are available on the web.