Snapshot
August 15, 2018

Jack Daniel's signs on as official sponsor for MTV's SnowGlobe Music Festival

Participating in this sponsorship deal:

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About Sponsor:

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.

About Property:

Three days of live music performances, winter action sports, & interactive art exhibitions set in the snowy California Sierra Mountains. There is an incredible New Year's celebration and the festival has featured acts such as Kendrick Lamar, The Lumineers, Flume, Snoop Dogg, Portugal The Man, Major Lazer, Travis Scott, Zedd, Post Malone, Odesza, Khalid, The Chainsmokers, G-Eazy, The Flaming Lips, Wiz Khalifa, Kaskade, Phantogram, & many more. // December 29th, 30th, & 31st, 2019, South Lake Tahoe, California // Please contact contact [email protected] for inquiries.

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