Snapshot
November 06, 2014

Jack Daniel's signs on as official sponsor for Sturgis Buffalo Chip

Participating in this sponsorship deal:

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About Sponsor:

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.

About Property:

The Buffalo Chip Campground is an event venue outside Sturgis, South Dakota, USA. It is a gathering place for motorcycle enthusiasts and music festival visitors each year, and has been since being founded in 1981. Host to a 10-day Concert Series and thousands of motorcyclists each August during the annual Sturgis Motorcycle Rally, the Buffalo Chip provides a music festival, various other forms of entertainment, and full service tent, RV and cabin camping on almost 600 acres in rural Meade County. The motorcycle and music festival also features entertainment such as beauty pageants, dance performances, bike shows and stunts, roller derby, midget bowling, military tributes and more. The Sturgis Buffalo Chip has been featured on multiple television specials on the Travel Channel, Discovery and the Fox Sports Network.

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