Jack Daniel's signs on as official sponsor for The Ride Festival - Telluride
Participating in this sponsorship deal:
About Sponsor:
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.
About Property:
A combination of world-class music, an unparalleled natural setting and made-in-Telluride spirit, helps make this one of the most desired and energetic mountain music festivals. With headliner bands like David Byrne from the Talking Heads, Cake, Rodrigo and Gabriela, and Steve Earle, The RIDE FESTIVAL is two days and three nights of high energy rock ‘n roll, world-class musical entertainment and high-end hospitality in the Number #1 Rated Ski Resort in North America by Condé Nast Traveler.