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July 26, 2018

Jack Daniel's signs on as official sponsor for Watershed Music Festival

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About Sponsor:

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.

About Property:

Watershed Music Festival is an annual country music festival held at the Gorge Amphitheatre in George, Washington. Produced by Live Nation, the first event was held August 3-5, 2012. The main attractions of the festival are the multiple stages of live music, featuring a mixture of country music superstars, newcomers and local country acts.

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