Jarritos is a popular brand of soft drink in Mexico. Jarritos was started by Don Francisco "El Güero" Hill in 1950. The Jarritos brand is currently owned by Novamex, a large independent-bottling conglomerate based in Guadalajara, Jalisco, property of the Hill & ac. Co. although it is also distributed in some areas of Mexico by the Pepsi Bottling Group or Cott.
This September 11-13, join today's hottest Latin culinary stars, spirits and winemakers for the largest and most attended annual Latin food destination event in California. Drawing over 7,000 Latin food and spirits consumers and trade enthusiasts at this star-studded destination event, ¡LATIN FOOD FEST! appeals to the young (Latino and general market) consumer of beer, spirits and lifestyle goods as well as the affluent consumer of spirits and luxury lifestyle goods.