Jarritos signs on as official sponsor for Village Halloween Parade
Participating in this sponsorship deal:
About Sponsor:
Jarritos is a popular brand of soft drink in Mexico. Jarritos was started by Don Francisco "El Güero" Hill in 1950. The Jarritos brand is currently owned by Novamex, a large independent-bottling conglomerate based in Guadalajara, Jalisco, property of the Hill & ac. Co. although it is also distributed in some areas of Mexico by the Pepsi Bottling Group or Cott.
About Property:
New York's Village Halloween Parade is an annual holiday parade and street pageant presented the night of every Halloween in New York City’s Greenwich Village. Stretching more than a mile, this cultural event draws two million spectators, fifty thousand costumed participants, dancers, artists and circus performers, dozens of floats bearing live bands and other musical and performing acts, and a world-wide television audience of one hundred million.