Jordan Brand signs on as for Georgetown Hoyas
Participating in this sponsorship deal:
About Sponsor:
Air Jordan, also known simply as Jordans, are a brand of shoes and athletic apparel designed and produced by Nike for the now-retired basketball player Michael Jordan, who has served as the figurehead for the brand since its inception. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Air Jordans were first released for public consumption in 1985 , with new designs released annually. The Air Jordan 2012 is the most recent design on the sneaker market and has been promoted with the tagline: "One Shoe. Three Flights."
About Property:
The Georgetown Hoyas are the athletics teams that officially represent Georgetown University in college sports. Part of the NCAA's Division I, the Hoyas field 23 varsity level sports teams, most of which participate in the Big East Conference, with the exception of the Division I-AA Patriot League in football. The rowing and sailing teams also participate in east coast conferences. The Georgetown Hoyas men's basketball team is the school's most famous and most successful program, but Hoyas have achieved success in a wide range of sports.