Kelley Blue Book signs on as official sponsor for LA Auto Show
Participating in this sponsorship deal:
About Sponsor:
Kelley Blue Book Co., Inc., began as the Kelley Kar Company, a Los Angeles-based car dealership, in 1918. The dealership was founded by Les Kelley, an Arkansas-born businessman who started the dealership with three used Model T Fords and one employee, his 13-year-old brother. In order to obtain inventory, he began circulating lists of cars he wanted to acquire along with the price he was willing to pay for them. The price lists quickly became a standard among Los Angeles area banks and car dealers.
About Property:
The LA Auto Show is an annual auto show held at the Los Angeles Convention Center in late November/early December. The LA Auto Show is an OICA sanctioned international exhibition and also endorsed by the Greater Los Angeles New Car Dealers Association. It is open to the public for ten days each year, filling 760,000 square feet of exhibit space.