Kimo Sabe Mezcal, headquartered in Pasadena, California and launched in 2016, is a mezcal brand available in California, Nevada, Arizona, New York and New Jersey. Kimo Sabe's rollout strategy is aimed at the top tequila markets with planned expansion into Texas, Illinois, Colorado and Connecticut and a mission to rule the top 17 markets in 2017.
South by Southwest (SXSW) is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States.