Kodak signs on as official sponsor for Essence Festival
Participating in this sponsorship deal:
About Sponsor:
Eastman Kodak Company is a multinational US corporation which produces imaging and photographic materials and equipment. Long known for its wide range of photographic film products, Kodak is re-focusing on two major markets: digital photography and digital printing. As part of its turnaround strategy, Eastman Kodak has turned to aggressive patent litigation in order to generate revenue. In March 2012, Kodak agreed to sell its online consumer photo services business to <a href="sponsorpitch.com/sponsors/2419">Shutterfly</a>.
About Property:
Essence Music Festival is an annual music festival celebrating contemporary African American music and culture. It is the largest event celebrating African American culture and music in the United States. It has been held in New Orleans, Louisiana every year since 1995 except for 2006, where it was held in Houston, Texas due to Hurricane Katrina. Essence Music Festival, known locally as Essence Fest, is sponsored by Essence, a magazine aimed primarily towards African-American women.