Kraft Heinz signs on as official sponsor for Calle Ocho Festival
Participating in this sponsorship deal:
About Sponsor:
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 155 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang. Forty of its brands are at least a century old.
About Property:
Started in 1978 as an open house to invite the anglos to meet the Hispanics of Little Havana. Grew to what it is today, over one million attend and is one of the largest Hispanic gatherings in the country. Brands come face to face with consumers to taste and test new and existing products. Over 20 blocks filled with musical stages, sampling sites, ethnic food vendors and more.