Snapshot
January 09, 2015

Kraft Heinz signs on as official sponsor for Coachella

Participating in this sponsorship deal:

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About Sponsor:

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 155 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang. Forty of its brands are at least a century old.

About Property:

The Coachella Valley Music and Arts Festival (commonly referred to as Coachella or the Coachella Festival) is an annual music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire's Coachella Valley in the Colorado Desert.

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