Snapshot
October 17, 2017
Kraft Heinz signs on as official sponsor for Diamond Head Classic

Participating in this sponsorship deal:

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About Sponsor:

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 155 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang. Forty of its brands are at least a century old.

About Property:

The Diamond Head Classic is a three-day invitational college basketball tournament held at the Stan Sheriff Center in Honolulu, Hawaii on the campus of the University of Hawaii-Manoa. Each team plays three games, winners facing winners and losers facing losers. The Big West Conference serves as the host. The tournament is ESPN owned and operated.

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