L'Oreal signs on as official sponsor for iHeartRadio Music Awards
Participating in this sponsorship deal:
About Sponsor:
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics. Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.
About Property:
The iHeartRadio Music Awards is a music awards show that celebrates music heard throughout the year across iHeartMedia radio stations nationwide and on iHeartRadio, iHeartMedia's digital music platform.[2] Founded by iHeartRadio in 2014, the event recognizes the most popular artists and music over the past year. Winners are chosen per cumulative performance data, while the public is able to vote in several categories.[3] The inaugural event was held on May 1, 2014 at the Shrine Auditorium in Los Angeles. Its first two years were broadcast live on NBC, from 2016 to 2018 it was simulcast on TBS, TNT and TruTV.[4][5][6] The sixth annual iHeartRadio Music Awards will be held on March 14, 2019 at the Microsoft Theater, Los Angeles and broadcast live on Fox.