Snapshot
March 04, 2024

La Croix signs on as for Food and Wine Experience

Participating in this sponsorship deal:

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About Sponsor:

LaCroix or La Croix is an American brand of sparkling water that originated in La Crosse, Wisconsin, by G. Heileman Brewing Company and is now distributed by National Beverage Corporation. The available flavors include various fruits and fruit blends.

About Property:

Embark on a culinary journey with the USA TODAY Wine & Food Experience! Join us on a nationwide tour celebrating the finest local cuisine and beverages in 11 cities across the country. Indulge in the flavors crafted by acclaimed local chefs, emerging talents, and culinary maestros. Delight your palate with premier wine, beer, and spirits expertly curated by the best mixologists and sommeliers and immerse yourself in the experience with live demonstrations. WFE provides an excellent platform to showcase your brand and connect with new customers. Seize the incredible opportunity to place your brand in the spotlight and leave a lasting impression. In 2023, we welcomed 6,500 guests, featured 200+ restaurants and chefs, and offered over 500,000 tastes and sips. Don't miss out on the culinary extravaganza coming to a city near you this fall! USA TODAY NETWORK Ventures creates impactful consumer engagements and experiences through world-class events, promotions, races and technology. We strive to exceed expectations, create unforgettable memories and drive value for our partners while leveraging our reputable institutions, including USA TODAY and more than 250 local media brands.

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