Lagunitas Brewing signs on as official sponsor for Village Halloween Parade
Participating in this sponsorship deal:
About Sponsor:
The Lagunitas Brewing Company is a brewery founded in 1993 in Lagunitas, California. The company is completely owned by Heineken International,[2] and it is known for iconoclastic interpretations of traditional beer styles, and irreverent descriptive text and stories on its packaging.
About Property:
New York's Village Halloween Parade is an annual holiday parade and street pageant presented the night of every Halloween in New York City’s Greenwich Village. Stretching more than a mile, this cultural event draws two million spectators, fifty thousand costumed participants, dancers, artists and circus performers, dozens of floats bearing live bands and other musical and performing acts, and a world-wide television audience of one hundred million.