Legal Sea Foods signs on as official sponsor for Boston Celtics
Participating in this sponsorship deal:
About Sponsor:
Legal Sea Foods is an American restaurant chain of upscale casual-dining seafood restaurants operating in seven Eastern states and the District of Columbia, though most are in the Greater Boston area. The company was founded by George Berkowitz who opened the Legal Cash Market grocery store in 1950 in Cambridge, Massachusetts and he opened the first restaurant next door to the market in 1968. The current company headquarters is located in Boston and as August 6, 2014, the group operates 34 restaurants. Legal Sea Foods also operates an online fish market and ships fresh fish anywhere in the contiguous United States as well as a retail products division.
About Property:
The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which they share with the Boston Bruins of the NHL. The Celtics' 17 NBA Championships are the most for any NBA franchise, with their Western Conference rival, the Los Angeles Lakers, following behind with 16 NBA Titles. From 1957 to 1969, the Celtics dominated the league winning 11 championships in 13 years, and eight in a row , the longest consecutive championship streak of any North American pro sports team.