Lego signs on as for MIT Media Lab
Participating in this sponsorship deal:
About Sponsor:
Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The toys were originally designed in the 1940s in Denmark and have achieved an international appeal, with an extensive subculture that supports Lego movies, games, video games, competitions, and four Lego themed amusement parks.
About Property:
The MIT Media Lab is an interdisciplinary research laboratory at the Massachusetts Institute of Technology devoted to projects at the convergence of technology, multimedia and design. Staff and students have backgrounds ranging from electrical engineering and computer science to sociology and music and others.[1] The Media Lab has been widely popularized since the 1990s by business and technology publications such as Wired and Red Herring for a series of practical inventions in the fields of wireless networks, field sensing, web browsers and the World Wide Web. More recently, it has also focused particularly on design and technologies that address social causes.[2] The One Laptop per Child (OLPC) was one of the notable research efforts which grew out of the Media Lab.