Levi Strauss & Co. signs on as official sponsor for Vernon Davis
Participating in this sponsorship deal:
About Sponsor:
Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. In 1873 Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss's four nephews. The company has its corporate headquarters at Levi's Plaza in San Francisco.
About Property:
Vernon Leonard Davis is an American football tight end for the San Francisco 49ers of the National Football League . He was drafted in the first round of the 2006 NFL Draft by the 49ers. Upon entering the league, Davis signed to a five-year, $23 million deal that made him the highest paid tight end at the time. After three mediocre, injury-riddled seasons Davis finally broke out in 2009, co-leading the NFL in touchdown receptions. In the 2011–12 NFL playoffs, Davis caught the game winning touchdown pass from Alex Smith against the New Orleans Saints, now referred to as "The Grab," or "The Catch III," in regards to "The Catch" by Dwight Clark in 1982 and "The Catch II" by Terrell Owens in 1999. Davis is considered one of the top tight ends in the NFL.