Lexus signs on as official sponsor for Pebble Beach Concours d'Elegance
Participating in this sponsorship deal:
About Sponsor:
Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Its world headquarters are located in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.
About Property:
The Pebble Beach Concours d'Elegance is an automotive charitable event held each year on the Pebble Beach Golf Links in Pebble Beach, California, considered the most prestigious event of its kind. It is the finale of a week long festival of classic cars events in the Monterey area every year. A Concours d'Elegance is an event open to both prewar and postwar collector cars in which they are judged for authenticity, function, history, and style. Classes are commonly arranged by type, marque , coachbuilder, country of origin, or time period. Judges select first-, second-, and third-place finishers for each class in the event, and the judges confer the "Best of Show" award on one car from the group of first-place winners. In addition, a group of honorary judges—individuals who have made significant contributions to the automotive industry or motorsports—award a number of subjective awards to recognize standout vehicles regardless of class ribbons, as well as memorial awards created to honor specific automotive industry personages. Approximately 15,000 spectators attend the event.