Liberty Mutual Group signs on as official sponsor for 2K Empire Classic
Participating in this sponsorship deal:
About Sponsor:
Liberty Mutual Group, more commonly known by the name of its primary line of business, Liberty Mutual Insurance, is an American diversified global insurer, and the second-largest property and casualty insurer in the United States.[2] It ranks 76th on the Fortune 100 list of largest corporations in the United States based on 2013 revenue.[3] Based in Boston, Massachusetts, it employs over 50,000 people in more than 900 locations throughout the world.
About Property:
The 2K Sports Classic is an annual college basketball tournament played in November at the beginning of the season and televised by ESPN. The tournament was first formed in 1995 as a collaboration between the National Association of Basketball Coaches and the American Cancer Society, and produced by the Gazelle Group, Inc., in an effort to raise funds for cancer research. In the current format, 12 teams from 12 separate conferences are invited to the tournament. First and second round games are held at regional sites selected before the tournament. The semi-finals and finals are held at Madison Square Garden in New York City. Beginning in 2012, the tournament beneficiary will be Wounded Warrior Project. A new event benefiting Coaches Vs. Cancer will be hosted in the new Barclays Center in Brooklyn.