Lidl signs on as official sponsor for TSG 1899 Hoffenheim
Participating in this sponsorship deal:
About Sponsor:
Lidl Stiftung & Co. KG (German pronunciation: [ˈliːdəl]; English /ˈlɪdəl/ lid-əl), formerly Schwarz Unternehmens Treuhand KG, is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany,[1] that operates over 10,000 stores across Europe.
About Property:
Turn- und Sportgemeinschaft 1899 Hoffenheim e.V. is a German association football club based in Hoffenheim, a suburb of Sinsheim, Baden-Württemberg. In 2007 the club decided to adopt the use of the short form name 1899 Hoffenheim in place of the traditional TSG Hoffenheim. A fifth division side in 2000, the club made a remarkable advance to the German football league system top tier Bundesliga in 2008 with the financial backing of alumnus and software mogul Dietmar Hopp.