LIFEWTR, announced in late 2016 and launched in early 2017, is a premium bottled water brand from <a href="http://sponsorpitch.com/sponsors/pepsi">Pepsi</a>.
New York Fashion Week, held in February and September of each year, is a semi-annual series of events (generally lasting 7–9 days) when international fashion collections are shown to buyers, the press and the general public. It is one of four major fashion weeks in the world, collectively known as the "Big 4," along with those in Paris, London and Milan.