LIVESTRONG Foundation signs on as for Johan Bruyneel Sports Management (International Cycling Team)
Participating in this sponsorship deal:
About Sponsor:
The Livestrong Foundation, formerly known as the Lance Armstrong Foundation, is a United States nonprofit organization ) that provides support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong. The "Livestrong" brand was launched by the foundation in 2003.
About Property:
Johan Bruyneel is a former road bicycle racer in professional cycling and a former directeur sportif for UCI ProTour team RadioShack-Nissan. Retiring from racing in 1998, he became director of US Postal , a US-based UCI ProTour cycling team. He produced eight Tour de France wins with US Postal/Discovery, with Lance Armstrong from 1999–2005 and Alberto Contador in 2007. Following the 2007 season, the team disbanded and Bruyneel became the director of the Astana team beginning in 2008, and achieved victories in each of cycling's Grand Tours with Contador with Astana. Bruyneel was dismissed from his post at RadioShack Nissan Trek on 12 October 2012 in the wake of the publication of the United States Anti-Doping Agency's reasoned decision into the investigation of Lance Armstrong.