Long John Silver's signs on as official sponsor for Louisville Bats
Participating in this sponsorship deal:
About Sponsor:
Long John Silver's, Inc., is a United States-based fast-food restaurant that specializes in seafood. The name of the brand is borrowed from the novel Treasure Island by Robert Louis Stevenson, in which the pirate "Long John" Silver is one of the main characters. Formerly a division of Yum! Brands, Inc., the company was divested to a group of franchisees in 2011.
About Property:
The Louisville Bats, which play in Louisville, Kentucky, are the AAA minor league baseball affiliate of the Cincinnati Reds. The team, formerly known as the Louisville RiverBats, plays in the International League. The Bats play their home games at Louisville Slugger Field; the naming rights for the stadium were purchased by Hillerich & Bradsby, makers of the famous Louisville Slugger baseball bat.