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September 19, 2018

Longines signs on as official sponsor for FEI World Equestrian Games

Participating in this sponsorship deal:

Screen shot 2016 06 28 at 9.03.11 am Weg tryon2018 logo 110pxx110px copy

About Sponsor:

Longines is a luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company is owned by the Swatch Group. Its winged hourglass logo is the oldest registered for a watchmaker.

About Property:

The FEI World Equestrian Games are the major international championships for equestrianism, and administered by the Fédération Equestre Internationale . The games have been held every four years, halfway between sets of consecutive Summer Olympic Games, since 1990. Prior to that year, all ten of the FEI's individual disciplines held separate championships, usually in separate countries. The modern WEG runs over two weeks and, like the Olympics, the location rotates to different parts of the world. Riders and horses competing at WEG go through a rigorous selection process, and each participating country sends teams that have distinguished themselves through competition as the best in each respective discipline. As of 2010, 57 countries are represented by 800 people and their horses.

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