Lonsdale signs on as official sponsor for Newcastle Knights
Participating in this sponsorship deal:
About Sponsor:
Lonsdale is a boxing, mixed martial arts and clothing brand that was founded in London, England in 1960. Ex-boxer Bernard Hart started the brand as a boxing equipment company, but it eventually branched out into clothing as well. The company is named after Hugh Cecil Lowther, 5th Earl of Lonsdale, who in 1891 set up the first organised boxing matches with gloves, following the deaths of three boxers in bare knuckle fights. It is now owned by Sports Direct.
About Property:
The Newcastle Knights are an Australian professional rugby league football club based in Newcastle, New South Wales. They compete in Australasia's premier rugby league competition, the National Rugby League premiership. Playing in red and blue, the Knights joined the top tier competition in 1988, 79 years after the previous Newcastle based team, the Newcastle Rebels had departed the Sydney competition with the formation of a separate league competition based in the Newcastle region.