Lowes Foods signs on as official sponsor for Winston-Salem Open
Participating in this sponsorship deal:
About Sponsor:
Lowes Foods is a grocery store chain based in Winston-Salem, North Carolina. The company now has 102 stores in North Carolina, five in South Carolina, and two in Virginia. The chain's initial growth was in the mountains of North Carolina and rural areas of Virginia, but, starting in the late 1990s, has geared expansion towards metropolitan areas in North and South Carolina.
About Property:
The Winston-Salem Open is a tennis tournament played on the ATP Tour at Wake Forest University in Winston-Salem, North Carolina in the USA. It made its debut at Winston-Salem in 2011 and is part of the 250 tier of events. The tournament was previously staged in Long Island and New Haven before it was sold and relocated to Winston-Salem, creating a new tournament.