Lucky Brand signs on as official sponsor for XD Sports - Professional Bull Riders
Participating in this sponsorship deal:
About Sponsor:
Lucky Brand Jeans is a designer denim company founded in Vernon, California, United States in 1990 by Gene Montesano and Barry Perlman. Lucky Brand is a subsidiary of the Liz Claiborne fashion company. Lucky also produces sportswear, outerwear, T-shirts and active wear. Lucky Brand products are available through the 150 company-owned stores in the U.S. and Puerto Rico and three company-owned stores in Europe. The denim products can also be bought in Canada, the United Arab Emirates as well as in Australia . In the U.S. Lucky is also sold at major department store chains including Bloomingdale's, Macy’s, Lord & Taylor, Nordstrom, Belk and Dillard’s, as well as in smaller specialty chains like Buckle.
About Property:
XD Sports is an agency that represents Professional Bull Riders and was founded in 2001 by former Professional Bull Rider Shawn Wiese. Shawn’s love for the sport of Professional Bull Riding and his desire to see these athletes earn more was the fuel that brought XD Sports to life. In 2003 Attorney Brad Bensinger became a partner in XD Sports. His knowledge of contract negotiations combined with a love for the sport made Brad and Shawn a perfect match.