Lululemon signs on as official sponsor for Loveloud Festival
Participating in this sponsorship deal:
About Sponsor:
Lululemon Athletica Inc. , styled as lululemon athletica, is a self-described yoga-inspired athletic apparel company, which produces a clothing line and runs international clothing stores from its company base in Vancouver, British Columbia, Canada. Dennis "Chip" Wilson founded Lululemon Athletica (usually referred to simply as "lululemon" or "lulu") in 1998 in response to increased female participation in sports and in accordance with his belief in yoga as the optimal way to maintain athletic excellence into an advanced age.[4] Today, the company has 189 stores primarily in the U.S. and Canada, with nearly 3,000 employees.
About Property:
LOVELOUD is an annual festival founded in 2017 by Dan Reynolds, the lead singer of Imagine Dragons, to help ignite the relevant and vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ+ youth in an effort to keep families together. LOVELOUD, held in Salt Lake City, Utah, is the catalyst for bringing communities together to start the conversation and celebrate individuality. Talking, sharing and showing the realities of what teens in our society face daily is where it all begins.