Luxco signs on as official sponsor for Honda Classic
Participating in this sponsorship deal:
About Sponsor:
Luxco, Inc. is a privately owned producer and marketer of distilled beverages and liqueurs. Formerly called the David Sherman Corporation, the company was renamed in 2006. Founded in 1958 in St. Louis, Missouri, by David Sherman Sr. and Paul A. Lux, the company sells beverages across the United States with some international trade. Some brands of Luxco are Arrow liqueurs, Caffé Lolita, El Mayor, Everclear, Ezra Brooks Kentucky Bourbon Whiskey, Juarez tequila, Pearl vodka, Purple Passion, Rebel Yell whiskey, Saint Brendan's Irish Cream, Salvador's, Tvarscki vodka, and Yago Sant'gria, a sangria.
About Property:
The Honda Classic is a PGA Tour golf tournament that is played each March in Florida. It was founded in 1972 as the Jackie Gleason's Inverrary Classic. In 1981, American Motors backed the tournament. Since 1982, American Honda Motor Co., Inc. has been the title sponsor.