Luxco signs on as official sponsor for Rocklahoma
Participating in this sponsorship deal:
About Sponsor:
Luxco, Inc. is a privately owned producer and marketer of distilled beverages and liqueurs. Formerly called the David Sherman Corporation, the company was renamed in 2006. Founded in 1958 in St. Louis, Missouri, by David Sherman Sr. and Paul A. Lux, the company sells beverages across the United States with some international trade. Some brands of Luxco are Arrow liqueurs, Caffé Lolita, El Mayor, Everclear, Ezra Brooks Kentucky Bourbon Whiskey, Juarez tequila, Pearl vodka, Purple Passion, Rebel Yell whiskey, Saint Brendan's Irish Cream, Salvador's, Tvarscki vodka, and Yago Sant'gria, a sangria.
About Property:
Rocklahoma is an annual 3-day hard rock music festival with camping held in Pryor, Oklahoma. The festival features 4 official stages, as well as many unofficial campground parties and performing acts and onsite vendors. It is currently billed as one of the many festivals that make up AEG Entertainment's World's Loudest Month concert series. There were an estimated 100,000 people at the first annual Rocklahoma held in 2007. The Third Annual Rocklahoma had over seventy bands on four stages, including favorites from previous Rocklahoma festivals, Beautiful Creatures, LA Guns featuring Tracii Guns, Bang Tango, Lillian Axe, Gypsy Pistoleros and Faster Pussycat. Included on the side stages are bands from all over Europe. Playboy and Rolling Stone in 2008 called Rocklahoma one of the top festivals that should not be missed. Coffee table books for Rocklahoma 2007, 2008, 2009 and 2010 have been published and are available on the web.