Macy's signs on as official sponsor for Tournament of Roses
Participating in this sponsorship deal:
About Sponsor:
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its New York flagship store, the company has designated additional regional flagships in several other major urban centers and as of January 30, 2010 operates over 800 stores in the United States. In addition, Macy's operates eSpot ZoomShops kiosks in over 300 store locations, selling consumer electronics.
About Property:
Though its fame is worldwide, the Tournament of Roses remains true to its hometown origins. In 1983, the Association created the Tournament of Roses Foundation, a non-profit corporation, to receive contributions from members, friends, supporters and the general public. The Foundation makes annual grants to non-profit organizations in Pasadena area communities by funding sports and recreation, visual and performing arts, and volunteer motivation and leadership development projects and programs. These broad categories allow the Foundation to contribute to the civic, cultural and educational advancement of Pasadena area communities. To date, the Tournament of Roses Foundation has granted over 2 million dollars for diverse projects and programs to over 130 organizations.