About Sponsor:

The Malt-O-Meal Company is a privately owned American corporation that produces breakfast cereals. Its corporate headquarters are in Minneapolis, Minnesota. It employs 1,400 people and had estimated sales in 2008 of $548 million. The company was founded in 1919, as the Campbell Cereal Company by John Campbell, a miller in Owatonna, Minnesota. He invented a combination of malted and farina wheat hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with Cream of Wheat.