Malt-O-Meal signs on as official sponsor for Summerfest
Participating in this sponsorship deal:
About Sponsor:
The Malt-O-Meal Company is a privately owned American corporation that produces breakfast cereals. Its corporate headquarters are in Minneapolis, Minnesota. It employs 1,400 people and had estimated sales in 2008 of $548 million. The company was founded in 1919, as the Campbell Cereal Company by John Campbell, a miller in Owatonna, Minnesota. He invented a combination of malted and farina wheat hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with Cream of Wheat.
About Property:
Each year for 11 days, Henry Maier Festival Park comes alive with music from today’s hottest stars, regional favorites and emerging talent. The 23,000 capacity Marcus Amphitheater and 10 additional stages host over 700 bands, while fans can also enjoy over 40 diverse food and beverage vendors and four unique marketplaces. Set against the scenic Lake Michigan and downtown Milwaukee backdrops, Summerfest delivers a setting and experience like no other!