Mars signs on as official sponsor for Funny or Die Oddball Comedy & Curiosity Festival
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
August-September / Targets Adults 21-44 / 20 DMAs Funny or Die’s Oddball Comedy Festival has delighted hundreds of thousands of comedy fans since debuting in 2012 with the return of Dave Chappelle. This 20 city tour that delivers laughs, incredible media & more. 2014 Headliners – Louis CK, Aziz Ansari, Sarah Silverman, Jim Gaffigan Attendance – 244,000+ Media Impressions – 53 Million+ HHI – 55% $75K+ Event Activation – Multiple sponsorship levels, sampling, sales, digital content