Mars signs on as for MIT Media Lab
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
The MIT Media Lab is an interdisciplinary research laboratory at the Massachusetts Institute of Technology devoted to projects at the convergence of technology, multimedia and design. Staff and students have backgrounds ranging from electrical engineering and computer science to sociology and music and others.[1] The Media Lab has been widely popularized since the 1990s by business and technology publications such as Wired and Red Herring for a series of practical inventions in the fields of wireless networks, field sensing, web browsers and the World Wide Web. More recently, it has also focused particularly on design and technologies that address social causes.[2] The One Laptop per Child (OLPC) was one of the notable research efforts which grew out of the Media Lab.