Mars signs on as official sponsor for Beale Street Music Festival
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
The Beale Street Music Festival is a three-day music festival in May which each year attracts music enthusiasts from all 50 states and a dozen foreign countries to the storied city where rock-n-roll and blues music all began, Memphis, Tennessee.