Mars signs on as official sponsor for Billboard Latin Music Awards
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
The Billboard Latin Music Awards grew out of the Billboard Music Awards program from Billboard Magazine, an industry publication charting the sales and radio airplay success of musical recordings. Originally launched as the Billboard Latin Music Conference in 1990,[1] the first awards began in 1994.[2] In addition to awards given on the basis of success on the Billboard charts, the ceremony includes the Spirit of Hope award for humanitarian achievements and the Lifetime Achievement award, as well as awards by the broadcasting partner. The Billboard Latin Music including entrants from the United States, Latin America, and Spain, although other countries are eligible if an artist performs Latin music.[3]