Mars signs on as official sponsor for iHeartRadio Jingle Ball Tour
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
iHeartRadio Jingle Ball Tour is an annual multi-market December concert tour making stops in cities such as Dallas, San Francisco/Oakland, Los Angeles, Minneapolis, Philadelphia, Boston, New York, Washington, D.C., Chicago, Miami/Ft. Lauderdale, and Tampa. Performing artists include One Direction, 5 Seconds of Summer, Demi Lovato, Fifth Harmony, Zedd, Shawn Mendes, Tove Lo, Charlie Puth, Calvin Harris, DNCE, Nick Jonas, Selena Gomez, R. City, Conrad Sewell, Alessia Cara, The Weeknd, Hailee Steinfeld, Fall Out Boy, Becky G, and Natalie La Rose.