Mars signs on as official sponsor for VooDoo Music + Arts Experience
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
Voodoo Experience, also commonly referred to as Voodoo or Voodoo Fest, is a multi-day music and arts festival held in City Park, New Orleans, Louisiana. It was first held on Halloween weekend in 1999. It has since moved between the weekend before Halloween and Halloween weekend throughout the years. The festival returned to Halloween weekend in 2009.