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November 06, 2014

Mercedes-Benz signs on as official sponsor for Australian Masters

Participating in this sponsorship deal:

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About Sponsor:

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.

About Property:

The Australian Masters is an annual golf tournament on the PGA Tour of Australasia. The tournament was founded in 1979, and was co-sanctioned by the European Tour for the first time in 2006, with a significant 20% increase in the prize fund. Because the tournament is played late in the calendar year, in November or December, it formed part of the following year's European Tour schedule from 2006 through 2008. With the European Tour's decision to realign its schedule with the calendar year for 2010, the 2009 event was the first to be part of the current calendar year's tour schedule. The co-sanctioning with the European Tour was dropped after the 2009 event.

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The prestigious brand will also serve as the official vehicle for the 2013 ISPS HANDA World Cup of Golf, which will be staged the following week after the Australian Masters at The Royal Melbourne Golf Club.
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