Snapshot
November 06, 2014

Mercedes-Benz signs on as title sponsor for Mercedes-Benz FashionWeek Mexico

Participating in this sponsorship deal:

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About Sponsor:

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.

About Property:

Mexico's fashion circles come together for the biannual Mercedes-Benz Fashion Week at Las Américas Hippodrome in Mexico's capital. Over 20 national designers exhibit their clothes for the new season on catwalks and in showrooms.

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