Snapshot
November 06, 2014

Mercedes-Benz signs on as official sponsor for Genesis Open

Participating in this sponsorship deal:

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About Sponsor:

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.

About Property:

The Genesis Open is a professional golf tournament on the PGA Tour in southern California, first played 92 years ago in 1926.[1] Its previous names include Los Angeles Open, Northern Trust Open and Nissan Open. Played annually in February at the Riviera Country Club in Pacific Palisades, it is often the concluding event of the tour's "West Coast Swing" early in the calendar year, before the tour moves east to Florida.

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