Mercedes-Benz signs on as for World MasterCard Fashion Week
Participating in this sponsorship deal:
About Sponsor:
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.
About Property:
World of MasterCard Fashion Week or WMCFW, formerly known as LG Fashion Week is an event held in Toronto, Canada in March (for fall/winter collections) and in October (for spring/summer collections). It is the biggest fashion week held in Canada and it is the second largest fashion week in North America after New York.