Michelin signs on as official sponsor for DreamHack
Participating in this sponsorship deal:
About Sponsor:
Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands. It is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.
About Property:
DreamHack is a Swedish digital festival, the largest in the world. It's a local area network gathering with live concerts and competitions in digital art and eSports that was first held in Malung, Sweden. DreamHack consists of several events held throughout Europe: in Stockholm and Jönköping, Sweden, Tours, France, Bucharest and Cluj, Romania, Valencia, Spain, London, England and Leipzig, Germany.