Michelob ULTRA is now the Official Beer Sponsor of the World Surf League (WSL) in the U.S., which includes sponsorship of the Vans U.S. Open of Surfing in Huntington Beach, California, an event that draws over 700,00 fans in late July/early August. It is the latest wave of sports sponsorship for the fastest growing beer brand in the U.S. that also recently signed an endorsement deal with PGA TOUR golfer Brooks Koepka.